Hey there future client!
It's a little strange to be dissecting my work like this because to be honest every client feels like a unique snowflake, which makes my process for them slightly different, but throughout my work with creative rebels (aka bloggers, freelancers, and creative business owners), I have noticed some common steps.
So. If you're curious about my coaching process, now's your chance to see it, no censorship or holding back or BS, just what it is:
CLARITY + FOCUS + ALIGNMENT + STRATEGY + SYSTEMS
It's sort of like coaching meets consulting. That's my jam. :)
My Coaching Process
This is the first thing we do. Basically, I ask you a lot of questions.
The goal here is to build a plan that we can follow so that you get the most out of your package. I don't want to go about the whole thing aimlessly or miss anything that's super important. We want to make serious progress.
Once you fill out my survey, I can see the patterns that emerge and be better-equipped to help you specifically. Yep, I have a thing for patterns. Kind of like that guy in Beautiful Mind but without the schizophrenia part.
2. Tackling your blocks.
Most of the time you're not moving forward because you're stuck on something you believe about yourself that is not true and that limits you.
For example, you might think that wanting to start your own business is selfish or that promoting yourself is too weird or that your writing is boring and not valuable enough or that you suck. All of those things are WRONG.
Have you heard of the term false friends? It's used in language when a word is not what it sounds like, and the same goes for these voices in your head. They were actually put in your head for the right reasons - to protect you from getting hurt - but right now they're standing in your way and being false friends.
I know they seem very real when you see "proof" of their validity or when you're down in the dumps and feeling sorry for yourself, but if you want to reach your goals, you have to fix your mindset and start attracting things you deserve.
And trust me, YOU DESERVE EVERYTHING. :)
3. Attaining clarity.
In our first sessions, I'm going to insist that we get real clear about what you're doing (or what you want to be doing), who you're doing it for, and why.
You'd be surprised how many people don't know how to answer these questions, even though they're the very foundation of "doing your thing."
For example, maybe you've been blogging for a year, but you haven't really thought much about your readers, and now you're complaining there's no engagement, no feedback, and you have found yourself with zero motivation. Well, no wonder this happened! How can you have a conversation when it's one-sided? It's impossible. As long as you blog about what you like and you don't know what your readers like, it's just like you're talking to yourself.
Same goes if you want to start your own business or grow your existing one.
If you don't know WHY you're doing something, why would it last? Why would you be motivated to do it every day for years? And if you don't know who you're doing it for and what they want, then how do you expect anyone to care? How do you expect the right people to find you? They simply won't...
Clarity is the most important part of the puzzle, especially at the start.
The things we'll get clear on:
- what you want to do and WHY
- who you're doing this for and why them
- what your people dream of, struggle with, ask about...
- what you're good at doing and how to leverage it
- what people come to you for, specifically (your unique value)
- what your core message is (or the common thread in everything you do)
- how to maintain the balance between your values and core message AND meeting your people's needs, answering their questions, etc.
4. Getting real focused.
When they come to me, most of my clients are all over the place.
And I get it! Most of the time I'm doing 100 things at once, skipping steps, and going round in circles, panicking about forgetting something.
That's really common, especially for creatives. We have access to so much information online, but we don't have access to how to use that information, and even if we did, it's not the same as finding YOUR WAY of doing it.
(Which I'm all about, helping your way will always be my primary focus.)
So what I usually do is look at everything you've done so far, what you're currently doing, and what you hope to achieve in the future, and I make it simple. I make sure that we figure out where you are and where you want to be, then you break it down into easy steps, and finally, we focus on your IMMEDIATE GOAL because if you work on 5 or even 2 things at once, all will suffer.
Also, I'll help you figure out if you missed any steps because even though it's fun to jump all over the place, I know how frustrating it is to work so much and get no return because you missed something vital, like your foundation.
To achieve this laser focus we will:
- figure out where you want to be in a couple of years
- figure out the steps you need to take in order to get there
- break down your goal into mini goals and milestone goals
- check if you have missed anything important for your journey
- end sessions with and a clear task, as well as an entire custom book with questions, exercises and resources that will help you take action
- working on any mindset blocks that could be holding you back
- checking your commitment level and making sure it's high
5. Checking for alignment.
This is not any one stage in the process, but rather something I sprinkle throughout the whole time we work together. I call them "alignment checks" because so many of us spend our lives going with the flow and just doing what needs to be done and doing things the way we're supposed to, but we forget that a) we have a choice and b) you can always opt to do things YOUR WAY.
And actually, doing things your way always produces better results, even though carving your own path and process is a bit slower than following a blueprint.
For example, back when I was running The Creative Rebel Academy (with lessons from different creative rebels), one of the students came to me one day and said he was grateful for being able to work on his self-awareness because he never even thought he needed to. As a result, he realized he was multipassionate and he was ready to brave his next projects.
Here are the things you need to be aligned to:
- yourself (your personality, strengths, and values)
- your WHY (your purpose/mission/calling/whatever)
- your true desires (not the things society pushes on you)
- your natural ways of doing things (like the way you naturally create, naturally communicate and connect to people, naturally work, etc.
To achieve this, I always look at what you do and if there's anything you're disliking or that's not working, it might be a sign that you're not aligned and that you're doing things the way you're "supposed to" instead of just doing them in your authentic way. Which is where the rebel alternatives come in...
For example, say you HATE social media or it's just not your thing. Lots of successful business owners don't use it, they have just found their own rebel alternatives to it, like going heavy on their content and doing video or growing an engaged mailing list and connecting and engaging people in this way.
You can't be everywhere and do everything. But when you finally let go of the things that don't fit you and start doing the things that do, a world of possibilities opens. You just gotta get out of your box and let it happen.
6. Building a strategy.
We could do all the things and they still may not work if they're not connected properly and work together as a unit, rather than individual elements.
For example, maybe you're using content marketing to attract more people, and you're sending out a newsletter every week, and you're participating in some facebook groups, and you're launching products from time to time, but you don't really have a content strategy or a launch strategy, you just write what you feel like and tell your audience what's happening and wait for them to buy. Or maybe you don't even promote anything because it feels like tooting your own horn.
You're doing a lot of great things, but you don't have a STRATEGY.
Having a strategy means putting all elements together, not treating them as individual things. It's the ultimate step you can take to uplevel your game. Whether you have a blog or you're a freelancer or you have a full-blown business, having a strategy will take you one step closer to getting engagement, growing your brand, and making whatever you're doing sustainable for the long-term.
Let's look at the types of strategies you need:
- a content strategy
- a social media strategy
- an email marketing strategy
- a list-building strategy
- a launch strategy
- sales strategy
All of which are also known as a marketing strategy, but not just any marketing strategy (esp. the sleazy kind), but a marketing strategy that's as creative and authentic as you are, that feels right and attracts the right people.
7. Setting up systems.
Here comes the part most people miss: Sustaining your plan of action.
The question we're asking here is: How do you plan to sustain this long term?
When you've followed all of the previous steps, you feel like you're on top of the world, and you're finally in a better place with your blog/brand/business. Your dreams are closer than ever. And then you realize that you have to show up, do the work, and sustain everything you have just set up.
It's not very glamorous...
There will be days when you're lazy, days when nobody's listening, days when nothing is selling, days when you're sick, days when the work is too much, days when your motivation is gone and you wanna cry. On those days you'll need extra help with execution, and that's what systems are for.
Here are some example systems:
- a system for getting yourself motivated
- a system to carry you through writer's block
- a system to get sh*t done on days when everything's sh*t
- a system for pushing through creative resistance
- a system where you can move things around in your schedule
- a system for keeping your mindset positive and abundant
- a system for reminding yourself about your WHY
- a system for sustaining your focus on one idea
- a system for having ready-to-publish content
- a system for re-aligning yourself
I'm not saying you need all of these systems right now, you probably just need a few that will help you with your top daily struggles, and we'll figure those systems out together, making sure they fit how you do things.
During this entire process you get to find yourself, figure out what you do best and how you want to do things your way, and you get insights into how to get the most out of it from someone who's had a lot of time to perfect the process.
If you want to go back to rebel basics and work with someone who understand your unique challenges and dreams, I've got you covered. :)
You deserve to have everything you want, without having to compromise who you are, what you love, or what you stand for.
Can't wait to work with you.