I got this question in my inbox:
I have just started my own [creative business] and I'm not really sure how to market myself? I think I know what I have is good, but I hate singing my own trumpet, so do you have any advice for that?
This is a really common question and I want to crack this and help anyone who has this particular problem. You're not alone, a lot of people feel the same way at the start of their own business. We have been conditioned to compliment others, but not brag. We have spent our online careers promoting others, but not ourselves. And now it's seriously getting in the way of our progress.
Because you can't grow your business with this particular damaging mindset.